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The 90 Day Midlife Reset
Drop 3–5% body fat in 12 weeks and get strong again — or I coach you for free until you do.
YOU COULD BE OUR NEXT SUCCESS STORY
GET RESULTS LIKE THESE
Before
After
DOWN 3% BODYFAT IN 3 MONTHS AND STRONGER
Working with Brian I LOST 3% bodyfat while getting stronger on all my lifts. My squat went up 20 pounds and I set a new 3 rep PR on the bench press. I’m pulling weight off the floor that I thought would never be possible."
- Corey M. 40
20 LBS DOWN IN 3 MONTHS
"I've know Brian for nearly a decade spanning his journey from a collegiate athlete, to Crossfit box owner, writer, and fitness professional. Brian genuinely is concerned with other's well being, and he's helped me get in the best shape of my life. I recommend him to anyone desiring increase their overall well-being through fitness."
- Garid B. 43
Before
After
THIS IS WHY BUSY MEN 35+ CHOSE ME AS THEIR COACH
THE PROMISE
If you follow the program and don’t lose at least 3% body fat in 12 weeks, I continue coaching you for free until you do.This isn’t a gimmick. It’s accountability — for both of us.
THE DETAILS
-$199 Per Month-3-Month Commitment-100% Money Back Guarantee
WHAT YOU GET
-Simple strength program (3–4 days/week)-Straightforward nutrition structure (no tracking obsession)-Direct access to me with regular check-ins (not an app pretending to care)
YOU COULD BE OUR NEXT SUCCESS STORY
THIS IS HOW IT WORKS
INITIAL ASSESSMENT
We'll analyze your current habits, identify obstacles, and determine the best path forward based on your unique body and goals.
PROGRAM CREATION
Receive your personalized nutrition plan and workout program designed specifically for your body type and lifestyle.
WEEKLY COACHING
Regular check-ins keep you accountable, provide motivation, and allow for real-time adjustments to maximize your results.
WHO IS THIS FOR?
Busy men 35+ who want to get fit without spending hours at the gym every day
People who have tried and failed with traditional diets and are looking for a sustainable approach
Those who want to enjoy food while still making progress toward their health and fitness goals
Anyone tired of conflicting information and ready for a clear, personalized roadmap to success
People seeking accountability and expert guidance to overcome plateaus and achieve lasting results
YOU COULD BE OUR NEXT SUCCESS STORY
GET RESULTS LIKE THESE
Before
After
LOST 5% BODYFAT IN 12 WEEKS
"Brian gave me the roadmap: the training program, nutrition plan, lifestyle design, and most importantly, support through my whole journey. If you're looking to lose fat and build muscle without it taking over your life, Brian is your coach."
- Malachi S. 40
Hey I'm Brian,
YOUR COACH
I've been a personal trainer, nutrition coach, and performance consultant since 2008.I'm also a husband, father to two young kids, an author and in graduate school (during nights and weekends) to complete a doctorate in health psychology.I've worked with:🌐Pro-athletes🌐Stay-at-home dads🌐Hard-charging executives.......and everything in between.I live and breathe this stuff every day, and have dedicated my professional life helping people like you become fitter, stronger, and healthier than ever.
FREQUENTLY ASKED QUESTIONS
Is genetics a crucial part of weight loss?
While genetics can influence factors like metabolism and body composition, they don't determine your destiny. Our approach accounts for your unique genetic factors and creates strategies to work with your body, not against it. We've helped clients with all types of genetic backgrounds achieve remarkable transformations.
What can I expect during the 90 Day Midlife Reset?
The 90 Day Midlife Reset program focuses on progress review, strategy adjustments, and addressing any challenges you're facing. We'll analyze your data, celebrate victories (big and small), troubleshoot obstacles, and refine your plan for the upcoming week. Each session is designed to provide both practical guidance and motivational support.
Can a coach help with emotional eating habits?
Absolutely. Emotional eating is one of the most common challenges our clients face. We take a compassionate, practical approach to identifying your emotional eating triggers and developing healthier coping mechanisms.
How much time will I need to invest each week?
Our program is designed for busy professionals. Most clients spend 4-5 hours per week on workouts (broken into manageable ~45 minute sessions and cardio work) and about 1-2 hours on meal preparation. As you get more efficient with the process, this time investment often decreases while results continue to improve.
Do I need special equipment or a gym membership?
Not at all. We design your program based on what you have access to. Many clients achieve excellent results with minimal or no equipment. If you have a gym membership, we'll incorporate it, but if you prefer home workouts, we'll create an effective plan using bodyweight exercises or simple, affordable equipment options.
Is it really a money back guarantee?
Yes. I'm talking away all the risk. If you follow the program and don't lose at least 3% bodyfat in 12 weeks, I'll give your money back. This keeps us both accountable.
IT’S TIME TO MAKE A CHANGE
THE BEST TIME TO START IS NOW
The 90 Day Midlife Reset
Lost 3-5% bodyfat in 12 weeks or I'll give you your money back.
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